Google Images is the second largest search engine on the planet, and many sites under-invest in it. The fix is not always more pages — sometimes it is properly tagged files. Here is what Google reads, and how to ship it cleanly.
Google's public guidance on Image Rights Metadata names IPTC fields explicitly: Creator, Credit Line, Copyright Notice, and Web Statement of Rights. These power the licensing details users can see when they click an image in search. Beyond rights, Google reads structured data on the host page (ImageObject), file names, alt text, surrounding copy, and embedded EXIF/IPTC descriptive fields.
If your CMS already has a structured taxonomy — product, category, brand, season — surface it inside the file. Brand and copyright go into the IPTC Copyright field. Product or article title becomes the EXIF Title or IPTC Title. Category and tags become Keywords. This means your existing data model does most of the work; the bulk editor just writes it.
Export the product image set from your PIM or Shopify. Drop the folder into the bulk editor. Set Artist and Copyright as global defaults (your brand name and the current year). Use the per-file editor to set descriptions based on product name. Re-upload the ZIP. Repeat per collection. The whole pass takes under five minutes for a few hundred SKUs.
After publishing, fetch one of the production image URLs (the actual one served on the page, not the source) and drop it into the metadata viewer. If the values you set are missing, your CDN or image pipeline is stripping metadata. Either ask the team to preserve EXIF/IPTC, or run the bulk editor after the CDN transform as a post-process.