Phones, cameras, and editing software write more into your files than most people realise: GPS coordinates of where the photo was taken, the device model and serial number, your name as the author, the originating software, and full editing histories. If you are sharing files outside your team, that data goes with them.
Reporters, activists, abuse survivors, and ordinary people sharing photos of their home have all been deanonymised by metadata embedded in photos they posted. GPS coordinates in EXIF are precise to a few meters. Author fields can leak a real name behind a pseudonymous account. Software fields can identify the device used. None of these are visible to the eye — the file looks normal, but the data is in there.
MediaMeta's remover clears the standard sensitive fields per format: EXIF GPS, Make, Model, SerialNumber, Artist, Copyright, and UserComment on JPEG; tEXt and iTXt chunks on PNG; EXIF and XMP segments on WebP; the udta/ilst atoms (©nam, ©ART, ©cmt, ©too) on MP4; and Author, Title, Subject, Creator, Producer, and Keywords on PDF.
Before posting a photo of your home, your workplace, or anything tied to a sensitive location — run the file through the remover. Before sending a PDF to opposing counsel or a journalist, strip Author and Producer. Before uploading screen recordings to a public forum, clear MP4 metadata. The pattern is the same: produce, edit, then strip metadata as the last step before sharing.
The remover only removes metadata. It does not alter the visible image or video content. It does not re-encode the file or change quality. If you need to remove faces, redact text, or blur regions, use a separate editor — the remover is a metadata-only tool.