MediaMeta

For SEO consultants

The image SEO tool you can deliver in one client engagement.

Add it to your audit deliverable. Bulk-fix the gaps you find. Save a metadata template for the client's ongoing publishing workflow. All free to start.

Run an auditBulk-fix metadataSee pricing

A 30-minute image SEO audit, end to end

A repeatable workflow for the image-metadata portion of any technical SEO audit.

  1. 1

    Sample 10 of the client's top-ranking pages

    Pull image URLs from the top 10 organic pages. Download a representative sample (5-10 images). Drop them into the metadata viewer to inspect EXIF/IPTC/XMP — note which fields are filled and which are missing.

  2. 2

    Document the gaps

    Screenshot the viewer output. Common gaps to flag in your audit deck: empty Copyright (legal exposure), empty IPTC Caption (lost ranking signal), zero keywords, GPS coordinates still present (privacy risk for client).

  3. 3

    Build a per-client metadata template

    Open the bulk editor. Set Default values: Artist = client brand, Copyright = "© [year] [client]", base Keywords = 5-8 evergreen terms matching the client's vertical. Save this as your template for the engagement.

  4. 4

    Bulk-fix in batches of 20

    Drop folders of 20 images at a time. The template is already applied. Per-file, customize Title and Description from the filename or alt text in the CMS. Process and download as ZIP.

  5. 5

    Deliver + document

    Ship the cleaned files back to the client. In your audit deliverable, include the metadata template and a one-pager on the workflow so the client's in-house team can keep applying it on new uploads.

Common audit findings

The 6 gaps you'll find on most client sites

  • 1. Empty IPTC Copyright Notice — clients can't claim ownership of their own images in Google's licensing card
  • 2. Empty EXIF Artist / Creator — no attribution travels with shared files
  • 3. Generic or missing IPTC Keywords — major image-search signal abandoned
  • 4. GPS coordinates still present in real-estate / portfolio photos
  • 5. Image CDN re-encoding strips metadata in WebP variants
  • 6. PDF whitepapers with “Document1” titles from Word export

What MediaMeta fixes

In the same workflow

  • ✓ Write EXIF + IPTC + XMP copyright/artist simultaneously
  • ✓ Apply 10 IPTC keywords per file across hundreds of images
  • ✓ Strip GPS before re-uploading (privacy compliance)
  • ✓ Verify the post-CDN file has the metadata you wrote
  • ✓ Fix PDF Title, Author, Subject, Keywords for whitepapers
  • ✓ Hand off a saved preset the client can keep using

Use the audit as a billable deliverable

Frame the image metadata audit as a discrete, scoped piece of work — typical 4-8 hour engagement that justifies a $500-$2,000 line item depending on client size and image library complexity.

4-8 hours

Typical engagement size

$500-2k

Common pricing range

500-2,000

Images fixed per engagement

Pricing varies — these are sketches based on common SEO-consultant engagements. Test against your own market.

Consultant FAQs

Will image metadata actually move my client's SEO numbers?
Embedded metadata is a secondary ranking signal — alt text, surrounding copy, and schema markup dominate. But it is the one signal that survives sharing, syndication, and re-hosting. For clients with image-heavy sites (ecommerce, photography, publishing), consistent metadata is a competitive advantage most rivals skip.
How long does a typical client audit take?
For a 500-image catalog: ~10 minutes to inspect a sample with the metadata viewer, ~30 minutes to bulk-fix the worst gaps in MediaMeta. For ongoing maintenance, set client-specific defaults once and use them across exports.
Can I include the audit in my SEO deliverable?
Yes. The metadata viewer surfaces every IPTC and EXIF field, which you can screenshot for client reports. The Pro plan adds saved presets so your audit recommendations include the exact metadata template the client should apply going forward.

Run an audit on your next client engagement

The viewer is free with no signup. The bulk editor handles 10 files/day on a free account. Pro ($19/mo) lifts the limit and adds saved per-client presets.

Open the viewerSign up for ProAgency edition →